Featured article: Is RSS of value to Marketers

It was interesting to see a recent article in a national daily that announced a grouping of new political bloggers.Cynics may suggest that this is an attempt to capture a growing movement of new political commentators.In 2002 approximately 100,000 bloggers toiled away at their craft. During the US election campaign (2004) it was reported the blogging (short for web log) phenomena resulted in the development of 8 Million (source: Pew Internet & America) of the 120 million adult American Internet users creating blogs, a 58% increase from the previous year.During the 2005 UK election campaign it was reported that even Michael Howard’s (opposition contender) wife was blogging daily while she was escorted him on his election trail.The growth in blogging statistics is also true for the United Kingdom - with the current number of bloggers reaching 30Million. The Guardian noted that they had achieved 2Million page prints in their first 2-3 weeks.

Is there a place for Corporate Blogging?

With the current growth of those reliant on RSS technology running at 6Million per week, the question to ask is whether there is sufficient interest with corporations to pursue web-blogs / blogs. Can Marketers see an opportunity here? …Read more.

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The picture shows us a number of aspects of Knowledge Management. Please visit the article entitled : Defining Knowledge Management for more insights...